About

I write for people who are willing to take responsibility for how they treat our planet and all beings on her. 

Imagine living according to your deepest values. That sounds good, doesn’t it?

I imagined this back in 2014 when I decided to go vegan and take responsibility for every individual that had to die for my selfish desires.

The thought of waking up and knowing I am doing my part in saving the lives of innocent beings was what made me create this blog and share what I’ve learnt with you.

But first…

My name is Tanja Jurgec and I live in Slovenia. No need to learn how to pronounce my surname, but do make sure you pronounce my name as Tanya. It hurts me when people butcher it.

Two things you can tell about me from this photo: I like to be edgy, and I suck at blurring the background. #veryunique

So, I started blogging in 2014 when I realized I wanted to make money on the internet.

Hey, I’m honest.

I soon learnt that it will take time to create a business but I feel good about myself when I help others, so I continued.

Two blogs and hundreds of deleted posts later, I finally created this digital home where I talk about things that are most important to me.

Animal rights. Environmentalism. Mental health.

As someone who deeply cares for the environment and my fellow animals, but also suffers from depression and social anxiety due to childhood trauma, I know how hard it is to find someone who understands you.

I know how difficult it can be finding someone who will understand the hardship of keeping yourself alive while trying to help other animals. 

Well, I do know what you mean and trust me when I say I am the last person to judge you.

That doesn’t mean I won’t challenge you or call you out. But I wouldn’t do that if I didn’t know you are capable of taking one small step towards living an eco-vegan lifestyle.

If you are dealing with a mental illness or a disorder but you really, really want to help Mama Earth and your fellow animals, you will feel right at home here. My content is created with the intention of helping you be of service to others while first taking care of yourself.

To connect with me please find me on Instagram and Pinterest.


Do you want to go vegan but think it will be too stressful? 

I can help you with that.

In this free printable I share with you a few ways you can enjoy this beautiful transitioning phase.

Grab it quickly and join the community.